Once you do have an audience, however, there are plenty of tools and services you can use to find out the best days and times to post for your own brand, which might be different. This information is the most helpful for brand new social media accounts that are working on building a following. This can help you choose the best time to post on social media to garner the most engagement with your audience. We will also give you some tips for how to use your own data to find the right time to post for your specific brand. In this article, we will review the latest data from platforms such as Sprout Social and Hootsuite that they have gathered on social media usage. The time you post is a key factor in whether or not you have success with your social media marketing campaigns. When audiences pivoted during the pandemic, brands had to as well. This means it’s the perfect time to review the best times to post on social media. The pandemic also affected the best times to post on social media platforms such as Facebook, Instagram, Twitter and LinkedIn, as many of us stopped commuting and our schedules changed (and some even joined The Great Resignation). rather than right in the middle (6:00 p.m.) when a lot of people are commuting home from work or eating dinner.An analysis of the latest data on social media usage from Sprout Social, Hootsuite and othersĭuring the COVID-19 pandemic, social media grew in popularity as people looked for a way to connect with each other. Just be aware that you may be better off posting earlier around 5:00 p.m. People may start checking their phones while they sit in transit or in front of the TV just before dinnertime. 7:00 p.m. After school and work, people get the chance to relax. They're probably checking their phones to help pass the time. Everyone just wants to go home from work or school already. 2:00 p.m. Around the lunch hour is when people get a break to do what they want that often includes checking social media. After 9:00 a.m., however, you may see a bit of a drop in engagement due to regular work and school hours. Most people can't resist checking their phones to see what they missed while they were asleep. 9:00 a.m. Morning hours are a good time to post because everyone is just waking up. This time showed surprisingly good results in SproutSocial's report, likely because posts this early catch that early morning crowd who check their phone right when they get up.
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